RUMOR REBRANDING

Rumor is a small skate and snowboard shop with two locations in Alberta one in Edmonton and one in Leduc. For this rebranding project, the goal was to modernize the existing identity while creating a recognizable logo mark that helps the brand stand out.

The redesigned logo features flowing lines inspired by the hills and slopes found in skateboarding and snowboarding, reflecting movement and energy within the sport. The color palette was updated to a bold yellow paired with black to create strong contrast and represent both the boldness and joy associated with skate and snow culture. To complement the primary color, varying shades of blue were introduced to add depth and balance.

This rebrand extends beyond the logo to include a redesigned website and branded merchandise, creating a cohesive visual identity that can be applied across Rumor’s retail spaces and products.