Poster Design
Exploring how visual tone and rhetoric transform knives into symbols of mastery and control.
This poster uses a confident, professional tone to highlight the quality and precision of the knives. Dark backgrounds and sharp lighting create a high end, powerful feel, while the rhetoric “Built for those who never settle for blunt” uses a pun to connect physical sharpness with personal standards and pride in craftsmanship
Precision
This design takes a bolder, more energetic approach, using close-up imagery and dramatic lighting to emphasize control and precision. The rhetoric “Can you handle the edge?” acts as a metaphor, challenging the viewer and positioning the knife as a tool for skill, confidence, and mastery.
Control.
The final poster introduces a warmer, more emotional tone through natural textures and lighting. The rhetoric “Every edge tells a story” uses personification to create a personal connection, inviting viewers to reflect on their own experiences and creativity in the kitchen.
